Even though Rawkus probably smelled success from the jump, they had no idea the sensation this record would make when released to the mainstream. Company Flow has already released “Funcrusher” to some minor success and critical acclaim, so the idea to repackage the album as a “Plus” with extra tracks for a larger audience was a perfect match. Partially funded by Daddy Warbucks (actually, Rupert Murdoch) but looking for credibility in East coast underground rap, Rawkus turned to Official Recordings. Bubbling unseen underground, Company Flow’s triumverate of artists was just waiting for that one lone pickaxe to strike dirt and unlesh their liquid audio gold into the air.Įnter Rawkus Records. We all know such implausible scenarios only happen on TV shows like “The Beverly Hillbillies” yet in 1997 this very circumstance was on the horizon of New York hip-hop. Tall tales of the South often include unbelievable tales of a miner swinging his pickaxe at a rock and missing – striking earth and unleashing a huge gusher of crude oil airborne at the point of impact.
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